French Bulldogs, Puppy Farms and Unethical Breeding


Andrew Bigwood

French Bulldogs, Puppy Farms and Unethical Breeding

This story-line based around the need for pre-ownership pet education around puppy farming and reputable breeders. It weaves together the emotional journey of the family, with broader themes of responsibility, advocacy, and the impact of collective action, culminating in a heartwarming and hopeful conclusion.

New Beginnings


A young family—Emily and John, and their 8-year-old daughter Lily—decide to get a puppy. Lily is particularly enchanted by a playful French bulldog puppy video sh'e seen on her social media feed. Who wouldn't fall for its cute, wrinkled face and playful demeanour? The puppies for sale are quite nearby, and from someone stating they're a hobby breeder.

They're so caught up in their excitement and infatuation, they don't do any research about different dog breeds, their behaviours and what might be the best fit for their lifestyle. They're also oblivious to the ethics that come with buying pets. But French bulldogs a great, right? What could go wrong?

The family meet the breeder, who even assures them the puppy is from good, healthy stock. The family, excited and trusting, makes the purchase without further research.



During the first evening, the puppy, named Max, is initially full of energy but soon becomes lethargic and refuses to eat. Lily, concerned, sits by his side all night, trying to comfort him. Max's condition suggests underlying health issues, but the family are totally unaware that this maybe hinting at poor breeding practices.

The Struggle

The family takes Max to the vet, where they learn he has a severe respiratory infection. The vet examines Max carefully, then sits down with the family.

The vet explains, "French Bulldogs often have respiratory issues because of their flat faces. However, Max's condition is especially serious, likely due to poor breeding practices and the inadequate care he received early on. This is common in puppies from unregulated breeding facilities."



The realisation dawns on Emily and John that they may have unknowingly bought Max from a puppy farm. They drive home from the vets devastated at Max's health problems, but also feeling equally guilty about rushing into a purchase. They just bought a dog without thinking about anything other than the mere basics of pet ownership. Two bowls, a bed and a blanket, and two toys and some treats! What were they thinking?



Emily and John argue late into the night about the mounting vet bills and the strain on their finances. John considers returning Max, angry that the breeder had deceived them. Lily overhears and tearfully begs them to stop arguing, she loves Max and wants to keep him.

The family is torn between their love for Max and their financial limitations, highlighting the emotional and financial burden of caring for an unwell puppy. Vets bills are a major concern now in pet ownership. Emily moves the discussion on to finding a pet insurance plan to help overcome further issues in the future.

The Turning Point -Community Support

Emily reaches out to a local animal welfare organisation for advice. They provide resources and connect the family with a support group for owners of French bulldogs who've face similar health issues. It was through these shared owner experiences that Emily and John realised they weren't alone.

The kindness of strangers and the shared experiences of others in the support group help the family feel less isolated and more hopeful. Their community discussions unearthed many stories about unethical puppy farming.

He implores those he speaks to about the need for pre-ownership pet education.

John, inspired by their ordeal, starts researching puppy farms and joins a community campaign against them. He attends meetings, collaborates with activists, and educates others about responsible pet ownership. He tells his story about how he rushed in to pet ownership without doing his due diligence. He implores those he speaks to about the need for pre-ownership pet education.



The family's struggle ignites a sense of purpose and activism, turning their personal challenge into a broader mission to help other animals and families. Lily who was only eight, learned a great deal about French bulldogs. Once she started to learn about their health issues, she started to find out a lot more about the breed, and their preferences. She learned about healthy diets and their necessary exercise.

Resolution - A New Lease on Life

After months of treatment and care, Max begins to recover. He plays in the garden with Lily, his tail wagging vigorously. Mum and dad watch on, relieved and joyful.

The family's dedication and love have given Max a chance at a happy, healthy life, showing their resilience and the rewards of their efforts. Above all, the family together realised and embraced pet ownership, and how this was just the beginning of their journey. They realised it wouldn't be the only episode in their journey, and their need to be prepared for anything and everything.

Advocacy Success

The local council, influenced by the campaign John joined, implements stricter regulations on dog breeding and sales. The family attends a community event celebrating the new measures. John also realised that this was just a small step. Inside he knew that without further scrutiny and pressure, the council would only do so much.

The family's experience and subsequent action had contributed to a small degree of change, although a lot more needed to be done to create a greater national awareness.

A Happy Home

At home, Max cuddles up with Emily, John, and Lily on the couch. The family is closer and stronger, having overcome their challenges together.

Despite the hardships, their love for Max and each other has led them to a happy and fulfilling ending, symbolising hope and resilience.





That's it for this month's newsletter. We hope you enjoy our latest content and find it helpful in your journey into pet ownership. Stay tuned for more updates!

Keep learning and growing,

Andrew Bigwood

Founder, Pet-Pledge

70, Pinewood Avenue, New Haw, Addlestone, KT15 3AB
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